EG

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Dallas, TX

Emily
Gilvar

Creative Leader

Dallas-based creative leader with 9+ years developing creative strategy, building design systems, and leading event and environmental brand experiences for Fortune 500 clients. I manage and mentor high-performing creative teams, partner with senior stakeholders to shape creative direction, and embed AI into workflows to accelerate ideation and free teams for higher-value thinking.

9+
Years Experience
20+
Brand Accounts
Brands I've Worked With
Bud Light Pepsi Verizon SAP BMW Teremana Lowe's Jim Beam 7-Eleven Jägermeister Academy Sports & Outdoors VISA Frito Lay Jaguar Land Rover MINI Total Wireless SeatGeek Firehouse Subs Ochsner Health American Airlines Cash App
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Strategy.
Design.
Leadership.

End-to-end event design and brand systems work - environmental graphics, immersive activations, stakeholder presentations, and scalable design systems built for national and Fortune 500 clients. From concept to on-site execution.

Client work is confidential. Projects shown represent categories and scope of work. Detailed case studies available upon request.

Teremana Tequila x Texas Rangers - Teremana Terrace at Globe Life Field
Case Study Available

Teremana Tequila × Texas Rangers

Teremana Tequila x Texas Rangers

Led creative direction for Teremana's Texas Rangers partnership - redesigning the Teremana Terrace environmental experience at Globe Life Field, developing the in-stadium design system, overseeing on-site production, and designing a limited edition co-branded bottle. Managed client and vendor relationships daily throughout the season.

Environmental Graphics Event Design System Client Management
BMW Dallas Marathon experiential activation
Case Study Available

BMW

BMW Design Work

Creative lead for BMW events and sponsorships for 3+ years - delivering environmental graphics, 3D experiential design, signage systems, and immersive brand environments across the Dallas Marathon, Kentucky Derby, Chicago Auto Show, The Masters, and 10+ other national events. Managed design from concept through on-site execution.

Environmental Graphics 3D Experiential Multi-Event Systems
Pepsi Warriors Fans Deserve Pepsi campaign
Case Study Available

Pepsi

Pepsi Design Work

Built and maintained Pepsi's sports sponsorship design system across NFL, NHL, and MLB over multiple years - delivering in-stadium digital signage, arena environmental graphics, OOH, retail Point of Sale, and sweepstakes experiences while maintaining strict brand standards through Pepsi's full rebrand.

Design System In-Stadium Signage Brand Standards
Lowe's x Valspar x NFL campaign featuring Dak Prescott
Case Study Available

Lowe's

Lowe's Design Work

Strategic design partner for Lowe's sports and talent partnerships. Designed the Valspar paint brochure for the "Home Team: Win Big" NFL campaign featuring McCaffrey, Kelce, and Prescott - featured nationally on TV and in-store. Also produced event signage and retail display systems aligned to strict brand standards across partnership touchpoints.

Retail & Event Signage Brand Standards Talent Partnership
GSE FIFA World Cup new business proposal
Case Study Available

New Business Proposals

New Business Proposals

Led creative for high-stakes new business pitches at GSE - ideating concepts, designing all presentation assets, and presenting to C-suite stakeholders at Fortune 500 companies including VISA, Verizon, Lowe's, and Capital One. Translated complex briefs into compelling visual narratives that secured new business and differentiated GSE in a competitive market.

Executive Presentations C-Suite Stakeholders Concept & Strategy
GSE website UX/UI design
Case Study Available

UX / UI Design

UX/UI Design Work

Designing and building modern, user-focused websites using Figma, Adobe XD, and Sketch, with experience developing across Webflow, WordPress, and Squarespace. Creating cohesive digital experiences from wireframe through launch.

Figma & Adobe XD Webflow & WordPress UX Strategy

Built
From
The
Ground
Up

Each step in my career gave me a different lens on the work - and together, they built a leadership perspective grounded in craft, accountability, and a clear point of view.

Present

Independent · Dallas, TX

Freelance Brand Designer & Strategist

  • Partner with founders and business owners as a senior creative resource - developing brand strategy, visual identity systems, and marketing creative that give small businesses a polished, enterprise-level presence.
  • Design and produce across brand identity, digital, print, and marketing collateral - operating as a full-service creative partner from strategic brief through final execution, across multiple concurrent client engagements.
  • Embed AI tools including ChatGPT, Claude, Midjourney, and Adobe Firefly directly into client creative processes - helping businesses accelerate ideation, reduce production time, and scale their visual output without scaling headcount.
  • Translate complex business goals into clear creative direction and visual storytelling - presenting strategy and design recommendations directly to decision-makers and adapting quickly to evolving priorities.
2026

Genesco Sports Enterprises · Dallas, TX

Creative Director

  • Set the overarching creative vision and design systems for a portfolio of national sports and entertainment brands - ensuring cohesive identity across every event and campaign touchpoint.
  • Served as go-to creative partner and design lead for key events and activations, managing environmental graphics, signage systems, and immersive brand experiences from concept through on-site execution.
  • Presented creative strategy and event design concepts directly to C-suite stakeholders at Fortune 500 companies including Bud Light, Verizon, Pepsi, SAP, and Teremana - maintaining executive presence under tight timelines and high visibility.
  • Led and developed a multidisciplinary creative team - setting clear expectations, providing direct feedback that elevated work quality and reduced revision cycles, and serving as a senior creative voice within the broader organization to advance department goals and standards.
2025–2026

Genesco Sports Enterprises · Dallas, TX

Senior Creative Manager

  • Managed and mentored a multidisciplinary creative team - setting performance standards, providing feedback that advanced work with fewer revision cycles, and coaching junior and mid-level designers to grow their craft.
  • Drove AI adoption across the creative department - integrating Adobe Firefly, ChatGPT, Midjourney, and Copilot into ideation and production workflows, coaching designers on prompt craft and responsible AI use.
  • Redesigned creative workflows and project management systems to reduce friction, increase throughput, and enable the team to scale across a growing, more complex account portfolio.
  • Applied hands-on design expertise across environmental graphics, experiential activations, event design systems, digital, and print while directing the creative vision and holding the quality bar across the full account portfolio of 15+ corporate brand clients.
2023–2025

Genesco Sports Enterprises · Dallas, TX

Creative Manager

  • Managed simultaneous creative development across 20+ corporate brand accounts at high volume - directing design execution across print, digital, environmental graphics, and event activations while maintaining brand standards and on-time delivery.
  • Led creative production for national sponsorship events and brand activations - developing signage systems, environmental graphics, and experiential design from concept through on-site execution for clients including Pepsi, BMW, and Lowe's.
  • Partnered with account leadership and client stakeholders to translate complex briefs into clear creative direction - ensuring deliverables were on brand, on brief, and required fewer rounds of revision.
  • Built and refined workflow and project management systems that reduced production bottlenecks and enabled the department to scale across a growing portfolio of high-profile national accounts.
2022–2023

Genesco Sports Enterprises · Dallas, TX

Assistant Creative Manager

  • Supported creative direction and execution of experiential activations, sponsorship proposals, and integrated campaign materials for national brands including Pepsi, BMW, Jim Beam, and Lowe's, collaborating with senior creative leads and cross-functional partners to deliver on-brand, on-time results.
  • Played a hands-on role in building out the creative department - supporting the hiring process, onboarding new designers, and managing freelance relationships to flex capacity around peak workloads and specialized project needs.
2021–2022

The Trade Group · Dallas, TX

Graphic Design Contractor

  • Redesigned the full marketing template suite into a cohesive, scalable design system.
  • Rebuilt the affiliate website in WordPress, overhauling content structure, visual hierarchy, and UX.

Capabilities

What I
Bring

Creative Leadership

Creative Direction & Brand VisionExpert
Campaign Strategy & DevelopmentExpert
Team Leadership & MentorshipExpert
Client & C-Suite PresentationsExpert
New Business Development & PitchingAdvanced
AI-Integrated Creative WorkflowsAdvanced
Process Design & Workflow OptimizationAdvanced

Events & Production

Event Design & Environmental GraphicsExpert
Experiential & Immersive Brand ExperiencesExpert
On-Site Event Production OversightExpert
Print / Digital / Video ProductionAdvanced
UX / UI & Web DesignAdvanced

Tools & Software

🎨
Adobe Photoshop
✏️
Adobe Illustrator
📐
Adobe InDesign
🖌️
Figma
🌐
WordPress
🌊
Webflow
📊
PowerPoint
🔲
Adobe XD
📋
Asana
📐
SketchUp 3D Modeling
ChatGPT
🤖
Claude
🖼️
Midjourney
🎨
Adobe Firefly
🤖
MS Copilot

About

The
Designer
Behind
The Work

I'm a creative leader with 9+ years of experience specializing in brand strategy, creative direction, and design - from event and environmental experiences to digital campaigns, design systems, and brand identity - for national Fortune 500 clients. I lead with both strategic vision and hands-on craft - equally comfortable presenting creative strategy to a C-suite as I am directing on-site production at a live event.

I set the creative standard, develop the design system, and mentor the team - while staying close enough to the work to give feedback that sharpens it with fewer rounds of revisions. I've built and scaled creative departments, introduced workflow systems that reduce friction, and coached designers at every level to do their best work.

I believe AI belongs in the creative process - not as a shortcut, but as a force multiplier. I integrate tools like Adobe Firefly, Midjourney, ChatGPT, Claude and Microsoft Copilot into ideation and production workflows, coach teams on responsible AI adoption and prompt craft, and build scalable systems that free designers from repetitive production tasks so they can focus on higher-value creative thinking.

I believe the best creative leaders are also trusted partners - to their teams, their stakeholders, and their clients. I build that trust by delivering consistently, communicating clearly, and treating every brief as an opportunity to make something that actually moves people.

Education

Elon University

B.A. Strategic Communications · 2013–2017

Current Role

Freelance Brand Designer & Strategist

Independent · Dallas, TX

Specialization

Sports, Events & Experiential

National & Global Brand Campaigns in a wide variety of industries

What I'm Looking For

Freelance · ACD · CD · Creative Lead

Freelance, in-house or agency roles at the intersection of events, brand systems, and design leadership - Dallas, TX or remote

Let's
Make
Something
Great

Available for freelance or full-time positions.

Location Dallas, TX