Portfolio — Password Required
Dallas, TX
Creative Leader
Dallas-based creative leader with 9+ years developing creative strategy, building design systems, and leading event and environmental brand experiences for Fortune 500 clients. I manage and mentor high-performing creative teams, partner with senior stakeholders to shape creative direction, and embed AI into workflows to accelerate ideation and free teams for higher-value thinking.
Selected Work
End-to-end event design and brand systems work - environmental graphics, immersive activations, stakeholder presentations, and scalable design systems built for national and Fortune 500 clients. From concept to on-site execution.
Client work is confidential. Projects shown represent categories and scope of work. Detailed case studies available upon request.
Teremana Tequila × Texas Rangers
Led creative direction for Teremana's Texas Rangers partnership - redesigning the Teremana Terrace environmental experience at Globe Life Field, developing the in-stadium design system, overseeing on-site production, and designing a limited edition co-branded bottle. Managed client and vendor relationships daily throughout the season.
BMW
Creative lead for BMW events and sponsorships for 3+ years - delivering environmental graphics, 3D experiential design, signage systems, and immersive brand environments across the Dallas Marathon, Kentucky Derby, Chicago Auto Show, The Masters, and 10+ other national events. Managed design from concept through on-site execution.
Pepsi
Built and maintained Pepsi's sports sponsorship design system across NFL, NHL, and MLB over multiple years - delivering in-stadium digital signage, arena environmental graphics, OOH, retail Point of Sale, and sweepstakes experiences while maintaining strict brand standards through Pepsi's full rebrand.
Lowe's
Strategic design partner for Lowe's sports and talent partnerships. Designed the Valspar paint brochure for the "Home Team: Win Big" NFL campaign featuring McCaffrey, Kelce, and Prescott - featured nationally on TV and in-store. Also produced event signage and retail display systems aligned to strict brand standards across partnership touchpoints.
New Business Proposals
Led creative for high-stakes new business pitches at GSE - ideating concepts, designing all presentation assets, and presenting to C-suite stakeholders at Fortune 500 companies including VISA, Verizon, Lowe's, and Capital One. Translated complex briefs into compelling visual narratives that secured new business and differentiated GSE in a competitive market.
UX / UI Design
Designing and building modern, user-focused websites using Figma, Adobe XD, and Sketch, with experience developing across Webflow, WordPress, and Squarespace. Creating cohesive digital experiences from wireframe through launch.
Career
Each step in my career gave me a different lens on the work - and together, they built a leadership perspective grounded in craft, accountability, and a clear point of view.
Independent · Dallas, TX
Genesco Sports Enterprises · Dallas, TX
Genesco Sports Enterprises · Dallas, TX
Genesco Sports Enterprises · Dallas, TX
Genesco Sports Enterprises · Dallas, TX
The Trade Group · Dallas, TX
Capabilities
Creative Leadership
Events & Production
Tools & Software
About
I'm a creative leader with 9+ years of experience specializing in brand strategy, creative direction, and design - from event and environmental experiences to digital campaigns, design systems, and brand identity - for national Fortune 500 clients. I lead with both strategic vision and hands-on craft - equally comfortable presenting creative strategy to a C-suite as I am directing on-site production at a live event.
I set the creative standard, develop the design system, and mentor the team - while staying close enough to the work to give feedback that sharpens it with fewer rounds of revisions. I've built and scaled creative departments, introduced workflow systems that reduce friction, and coached designers at every level to do their best work.
I believe AI belongs in the creative process - not as a shortcut, but as a force multiplier. I integrate tools like Adobe Firefly, Midjourney, ChatGPT, Claude and Microsoft Copilot into ideation and production workflows, coach teams on responsible AI adoption and prompt craft, and build scalable systems that free designers from repetitive production tasks so they can focus on higher-value creative thinking.
I believe the best creative leaders are also trusted partners - to their teams, their stakeholders, and their clients. I build that trust by delivering consistently, communicating clearly, and treating every brief as an opportunity to make something that actually moves people.
Education
Elon University
B.A. Strategic Communications · 2013–2017
Current Role
Freelance Brand Designer & Strategist
Independent · Dallas, TX
Specialization
Sports, Events & Experiential
National & Global Brand Campaigns in a wide variety of industries
What I'm Looking For
Freelance · ACD · CD · Creative Lead
Freelance, in-house or agency roles at the intersection of events, brand systems, and design leadership - Dallas, TX or remote
Available for freelance or full-time positions.